by Adapting Online | Sep 27, 2019 | Local Search SEO, Online Reputation Management
A few months ago, we wrote a blog post that examines how online reviews and customer testimonials can affect your local SEO rankings. Did you know that they can also significantly affect your sales? Customer reviews are a powerful and persuasive way of convincing...
by Hann Wang, AO Contributor | Jun 6, 2017 | Local Search SEO, Pay Per Click
Conversion rates are perhaps the most important metrics in AdWords. Why? Because if a campaign is barely generating any sales, it doesn’t make sense to continue pouring money into it. You would only be burning through your marketing budget with little to show for. But...
by Hann Wang, AO Contributor | Apr 18, 2017 | Internet Marketing, Local Search SEO, Website Design
The importance of mobile is already well understood by most business owners. More consumers than ever are now browsing the web from mobile devices. Smartphones are so ubiquitous that you would be hard pressed to find someone without one. According to data from...
by Stephen Babb, AO Contributor | Nov 4, 2016 | Internet Marketing, Local Search SEO, Search Engine Optimization
We’ve covered 2016’s search engine optimization (SEO) trends in depth, but one question remains. What’s next? With a firm grasp on the broad trajectory of SEO strategies, it’s time to go a bit more granular. That means that if you haven’t already familiarized yourself...
by Hann Wang, AO Contributor | Oct 19, 2016 | Local Search SEO, Search Engine Optimization
Yellow Pages are largely a thing of the past. In fact, you would be hard pressed to find anyone who still relies on them. Thanks to the Internet it is now easier than ever to find details about any local business, read customer reviews, and even get directions. All...
by Adapting Online | Oct 14, 2016 | Local Search SEO
More traffic. More leads. More sales. Ask any business owner what they want more of and you can expect to hear one of these responses. Existing customers are a predictable and reliable source of revenue. But attracting new customers is key to driving business growth...
