Impactful website design consists of several different elements that help to persuade visitors to buy your products or contact you for more information. It can also help increase your SEO ranking in the organic search results.
If you haven’t updated your site in a while, or you’re not getting the leads that you feel it should be driving, we want to share with you our top five tips on how to make your website more impactful.
Copywriting & Content
The content that’s on your website should first establish trust, then persuade the visitor to take the next step—whether it’s filling out the contact form or making a purchase. You can accomplish this through writing content that’s clear, concise, and informative.
If you have pages that have thin or no content, it not only looks bad to your website visitors, but Google considers that to be of low quality. There’s little to no chance of these thin content pages ranking well in the organic search results.
You should also try to incorporate a list of keywords that are relevant to your business. Ideally, you will only repeat the keyword no more than 2-3 times per page. The inclusion of these keywords will help Google better understand what the page is all about, and that could lead to increased organic rankings.
Optimization for Speed
Despite many people having high-speed internet connections, some websites will still load very slow. A visitor is not going to wait around for a slow-loading website and will most likely hit the “Back” button on their browser and visitor the site of your competitor.
The reasons for a slow website could be due to several factors. The server the site is hosted on could be overloaded, and it could take upwards of 20 seconds to load the home page. If you have an older website with unoptimized or poor code, that could lead to latency issues as well.
GT Metrix has a free tool that you can use to check the speed of your site. It will tell you what is wrong and what you can fix to help ensure blazing fast loading times. It will also show you several optimization suggestions, such as hosting your website images on a CDN or enabling compression.
The site should be designed for your intended user first off and foremost. No matter how good looking your website is, it’s useless if your visitors can’t find the information that they’re looking for. The menu, navigation, and other internal pages should be laid out in such a way that the person browsing your site has a good user experience.
It’s also advisable to focus on the user experience before you focus on optimizing the site for SEO. Google is very smart and can tell if your website is—or isn’t—offering a good user experience. While this topic could take up several blog posts, the overall big picture is that you should design your site in such a way that it provides a high-quality experience for your visitors.
Color schemes are a highly important element of good website design. The right scheme can help create a sense of cohesiveness, while the wrong scheme will often detract from the overall design.
Complimentary colors help provide the necessary contrast needed to view the site. If you use too many colors, it might look nice in Photoshop, but it will only serve to confuse the visitor.
Consider such websites as Amazon and Google. They have a color scheme which includes a background color (usually white), and an accent color such as yellow or blue. This simple color scheme enables the visitor to focus on the content and is the main reason why it’s advised not to use too many colors in your design.
Properly SEO-optimized website design will take into consideration the above four elements. Google likes to see websites that are optimized for the user experience. If your visitors do not have a good experience on your site, it will reflect negatively upon your organic Google rankings.
Another essential element of SEO is ensuring that your site is optimized for mobile viewers. Over 50% of all internet traffic comes from smartphones and tablets. Many older sites will not load properly or look right on the small screen of a phone. A responsive website is one that will adapt and look good no matter what device a person is using.
Responsive Website Design
If you need a new website, or your site is old and non-responsive, give us a call at (512) 993-9993. At Adapting Online, we’re an experienced website design company that can help you increase both your traffic and sales through our internet consulting and responsive website design services. Give us a call today to learn more about how we can help find the right solution for your website and marketing needs.