(512)993-9993 info@adaptingonline.com

Website Design and Optimization


website designWebsite design for business covers many different aspects of creating, maintaining and promoting your online presence. The different areas of website design include graphic design, interface design, creating user experience and search engine optimization or SEO. To most people many of these concepts sound foreign and time consuming, but as a business owner they are critical to your success.

People usually go to your website for a specific reason. They want to learn more about you or they want to buy something from you. You must make sure that you answer their questions or showcase your products in a simple and user-friendly way. If your site is designed poorly you could lose potential clients and thousands of dollars.

As a website design company, we have created websites for many industries including professional services, eCommerce, real estate, directory listings and more. We have developed five page sites and thousand page sites. Through our experience we have learned the winning strategies of successful site design and the pitfalls many people fall into.

Here are a few things to consider when designing a website for your business:

  • Know your target audience and design accordingly.
  • Know the goal of your website and make sure you have a clear call to action to achieve that goal.
  • Remember, a user-friendly website is far more effective than a flashy design full of gimmicks. This is especially important with smart phones and tablets becoming more and more popular.
  • Make sure your content is current and updated frequently. Not only will this help your customers, but it also helps with your search results.



Online sales are the life-blood of many businesses and it should be important to you too. The internet has opened sales to people across the world that may have never known your product existed. Getting your products marketed online can be more difficult than you might think. You have to make sure they are displayed correctly and optimized for search results. You need a shopping cart and a secure payment gateway. There are many aspects of an ecommerce site that need to be set up correctly to make sure your customers have the best online shopping experience possible, to ensure they will return again and again.

If you are looking to set up an ecommerce website you need someone with experience to guide you through the process. Don’t be fooled by some design companies. There is a difference between a regular website and an ecommerce site, and you need someone who knows those distinctions. We have set up and maintained large and small shopping sites. We have experience with various payment gateways including Paypal. If you are trying to get your products listed online to open your customer base to the world – call us today (512)993-9993.


What do I get with my new website?

Creating or designing a website may seem overwhelming, but it doesn’t have to be. We can partner together to create an effective, affordable and custom website that fits your needs. Below are the base prices for our website design and development projects. We have experience creating every size website using tools and customizations to give our clients exactly what they are looking for. Whether you are just starting out and have small site, or you have a huge eCommerce site with thousands of products, we have you covered. Contact us today at (512) 993-9993 and let’s discuss your website design needs.

Our website design, development and management projects are very flexible and affordable and our agreements are very simple. We DO NOT lock you into a long term agreement.
With each of our Website Projects you will benefit from the following:

Website Hosting and Domain Management

As part of our website development projects we will host and manage your domain name. While you will always retain ownership, this allows us to make sure that your website is hosted in a safe and secure environment. We will make sure that your site is up-to-date with the latest security patches and we can troubleshoot any issues that may arise.

Website Structure For SEO and Mobile Optimization

Just as with your house, the structure of your website is very important. We have extensive knowledge in designing websites the right way. We will make sure that your navigation, page design, SEO elements and images are are all created and optimized correctly for all size screens.

Widgets, Tools, Addons and More

We realize that not every website is the same and different businesses have different needs. We are able to create and customize the tools you need to market your business effectively. Whether you need IDX integration for your real estate site or text message notification for product interest we can do that. We create our own plugins and application integrations so we are able to completely customize your website to fit your needs.

Reporting, Monitoring and Updates

With every investment in marketing you need to be able to determine your return on investment. With our website design and development projects you will receive daily, weekly and monthly reports as well a client portal where you can check your website’s traffic and have direct contact with us.

Image and Video Optimization

Images and videos make your website more appealing to the visitor. However, large files that fail to load or don’t work on mobile devices can drive people off of your site. We will make sure that you all of our images and videos are optimized, sized and will display correctly on mobile devices.

Graphics and Image Design

If you need custom graphics for you site we do that too. You own all of the images and they will be provided to you in a format you can use for other purposes. Our goal is to provide you with the tools to make all of your marketing efforts pay off and a consistent brand image is an important part of that.


Designing a website is only one part of creating a marketing strategy for your business. Your website is the online store for your business, but what is on your website needs to be so much more. Your logo is your image. When people see your logo they should think of you and it should remind them of your brand. As a part of your website design we can help spruce up your current logo or create you a whole new one. We can work with you to develop a brand image that you can carry throughout the rest of your marketing ideas. Whether it’s a logo or other graphical design, we will provide you with the necessary image files to add to any other material you need to create. From your letterhead to your shirt we can help your business create a brand to remember.

Do you have a website that just needs a facelift? We can help you with page layout design and graphic design. We can help you craft a user experience that converts to money in your pocket. With a little depth and some creativity your website can be a bold representation of your company and what you have to offer. Let us put our diverse experience to work for you designing an online image you can be proud of.

Image Optimization

Did you know that images generate lots of search traffic? Did you also know that you can create and post the images on your website that can rank in the image-based search engines? Image optimization is an under-valued part of website design and is often overlooked. You’ve heard that a picture is worth a 1,000 words so why don’t you put the story inside your pictures using metadata and IPTC?

Image optimization is important to not only tell the story behind the picture, but to protect your pictures on your website. Embedding your information inside your pictures tells the search engines where the images actually came from. It is important to add your company name, address, phone number and website information to your photos. If your competition or other sites use your photos, the search engines will know where the pictures originated. There are other tricks such as watermarking or adding GPS to pictures to make sure they are linked to your site as well. Contact us and let us fully explain the benefits of image optimization.


Responsive DesignLet’s start with defining what a mobile website is because there are different definitions out there. It comes down to two concepts:
Mobile Compatible: This is a website that simply works on a smartphone or tablet. It does not contain flash and can be navigated using a mobile device. There is usually lots of scrolling and pinching involved.
Mobile Responsive and Mobile Optimized: This is a website that is created specifically for individual mobile devices. The screen you see on your desktop is different than that on a tablet and also different than a smartphone. The images are less obtrusive and should load faster. The menu is easier to navigate and there is no need to pinch the screen.

Now that you know the difference, which do you need? That’s easy. The answer is you need a mobile responsive and mobile optimized site. However, this is not always the easiest project. Creating a mobile optimized site from a current site can be very tedious and difficult depending on the size and type of website you have. Often times getting a mobile optimized site requires you to completely redo your current site. Even though that may sound daunting it is super import to have a mobile responsive site. It is predicted that by 2019 more than 75% of searches will be done from a smartphone and the ecommerce revenue generated from mobile devices is staggering.

Rest assured, all of the websites we create are mobile responsive and mobile optimized for speed, adaption and usability.

Are you ready to start a successful internet marketing relationship with a company you can trust?

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