Similar to Instagram and Facebook, Twitter is an excellent social media site to gain more exposure for your brand and market your business. However, there are a few challenges. Whereas Facebook posts last forever, a Tweet only lasts 18 minutes, and over 7,000 are sent out every second.
Twitter moves extremely fast, and you’ll need to adjust your marketing strategy accordingly. There are currently around 330 million global monthly Twitter users as of 2019. This means you have a massive audience that you can target to grow your business.
The overall goal of marketing your business on Twitter is to create amazing content that is useful, engaging, and people will share. We can’t tell you exactly what that content is because it varies from business to business and audience to audience. You’ll have to survey your ideal customers and find out exactly what interests them.
Here are ten ways you can get started marketing your business on Twitter:
Create a Business Twitter Profile
This is the most important step—so when it comes time to choose your “handle” (the name of your Twitter profile), think about it carefully. Make it something relevant to your business and easy to remember. Once you’ve chosen your handle, find or create an appropriate header image and profile photo. Be sure to fill out your profile entirely and thoroughly.
Optimize Your Twitter Profile and Bio
Your Bio page is where people will come to learn more about your business. You’re only allowed 160 characters, so you might need to get a bit creative with your wording. A good bio looks similar to:
Social media marketing experts, responsive website design, SEO, PPC, design services, & more. We help our clients get online and noticed!
Hashtags are the bread and butter of Twitter. They’re incredibly useful when people are searching for something. An example of a few hashtags for an Adapting Online Tweet is:
There are several free and paid tools out there that can help you discover new hashtags to include in your tweets.
Time to Tweet
Since Tweets only last an average of 18 minutes, it pays to post them when the majority of people are online. For example, hardly anyone in the U.S. is using Twitter at 2 am on a Tuesday morning. You can find many websites that will argue the pros and cons of sending out a Tweet at a specific time of the day.
The reality is that the best time to tweet is when YOUR audience is most active. That differs from industry to industry. If you want to find out the best time, you’ll need to survey your customers or clients to see when they’re most active on Twitter.
Twitter denizens love videos. Try to think of a useful video to create that will offer your audience some value. Considering how most modern-day smartphones have high-definition cameras with the ability to record video, there’s no excuse not to create one!
Several studies have shown that tweets with images will, on average, receive 90% more likes than those without. Simply add an image to your next tweet. You can upload a funny meme or post a picture of something relevant to what you’re tweeting about.
Add a Poll
People love to voice their opinion on things. You can easily add a poll to your tweet and watch as people vote and leave a comment. Try to stay away from topics that could cause drama (such as religion or politics).
A Twitter influencer is someone who has a massive following of people. They can have upwards of several million followers who view their tweets. Send them a message and offer something valuable. If they like it, they might re-tweet one of your tweets to their millions of followers. Be prepared for a massive influx of traffic!
Social Media Marketing Help
If you’re struggling to gain any traction on your Twitter account or you would like some help, give us a call at (512) 993-9993. At Adapting Online, we’ve helped countless local and national businesses with their Twitter, Facebook, and other social media marketing efforts. Contact us today to learn more about how we can help you grow your social media accounts and drive new traffic to your business!