by Hann Wang, AO Contributor | Jun 6, 2017 | Local Search SEO, Pay Per Click
Conversion rates are perhaps the most important metrics in AdWords. Why? Because if a campaign is barely generating any sales, it doesn’t make sense to continue pouring money into it. You would only be burning through your marketing budget with little to show for. But...
by Hann Wang, AO Contributor | Jul 28, 2016 | Pay Per Click
Type in a keyword relevant to the cosmetic surgery industry. At the very top of the search results you will likely see plastic surgery paid search campaigns: The text ads all come from AdWords, Google’s paid search advertising platform. Business owners and marketers...
by Hann Wang, AO Contributor | Jun 29, 2016 | Pay Per Click, SEO for Lawyers
Before the Internet, law firms and lawyers would purchase large, expensive ads in the Yellow Pages to attract customers. Now hardly anyone flips through these huge directories. It is simply impractical and inconvenient when you could easily find local legal help in...
by Hann Wang, AO Contributor | May 17, 2016 | Pay Per Click
AdWords is a powerful marketing platform that lets you reach a worldwide audience. Here is an example of what a typical text ad looks like: Google rolled out a major change so ads are now displayed at the top and bottom of the search listings. The way it works is...
by Hann Wang, AO Contributor | Mar 3, 2016 | Pay Per Click
The sales cycle is defined as the stages that a customer goes through when making a purchase. Research and discovery is the first stage of this cycle. When potential customers decide to buy a product or service, they need more information to better evaluate their...
by Hann Wang, AO Contributor | Mar 2, 2016 | Pay Per Click
AdWords is an online platform that enables advertisers to display ads in the search results. The way it works is rather straightforward. You bid on a set of keywords that are relevant to your market (e.g. SEO services Austin) and create brief advertising copy. Your...
