Social Media Optimization Tips For Small Businesses
Online marketing is about awareness and visibility, both of which contribute to brand recognition. To maintain a competitive advantage, marketing needs to be a priority or you risk losing market share to competitors. Even Fortune 500 companies such as Apple and Coca...
How Consumer Feedback Can Drive Digital Marketing
The importance of feedback from current or potential customers is nothing new. While there will always be a few unsavory businesses that attempt to scam or otherwise mislead consumers, the vast majority understand that treating people right is an essential standard...
How to Drive More Search Traffic Through Long Tail Keywords
Without traffic sales will be practically nonexistent. There are numerous marketing channels to drive traffic to a website which include: Pay per click advertising Banner advertisements Email marketing Affiliate marketing AdWords retargeting Social media These...
Small Business Guide to Advertising With Google AdWords
AdWords is a powerful marketing platform that lets you reach a worldwide audience. Here is an example of what a typical text ad looks like: Google rolled out a major change so ads are now displayed at the top and bottom of the search listings. The way it works is...
3 Online Reputation Management Tips For Local Businesses
When was the last time you searched for your business on Google? Do you know what customers are saying about your brand on social media? Because your reputation online is a critical factor of how potential customers perceive your business. If the first page results...
5 Steps to Optimize Your Google My Business Listing
Local SEO presents an excellent opportunity for small business owners to attract more customers and increase their reach. Google processes billions of search queries every day, many of which are locally based such as: Movie times at nearby theaters Restaurant reviews...