by Hann Wang, AO Contributor | Sep 26, 2016 | SEO for Doctors and Plastic Surgeons, Social Media Management
Social media has seen explosive growth over the past decade. Try to find someone without a profile and you would be hard pressed to do so. Networks such as Facebook and Twitter make it easier than ever to stay connected with people you care about. They also allow you...
by Hann Wang, AO Contributor | Aug 17, 2016 | Local Search SEO
Search makes it entirely possible to attract a steady stream of new patients. Your target market is likely searching right now for services that your plastic surgery practice offers. But those clicks will likely end up going to competing websites if yours is not...
by Hann Wang, AO Contributor | Jul 28, 2016 | Pay Per Click
Type in a keyword relevant to the cosmetic surgery industry. At the very top of the search results you will likely see plastic surgery paid search campaigns: The text ads all come from AdWords, Google’s paid search advertising platform. Business owners and marketers...
by Hann Wang, AO Contributor | Jul 26, 2016 | Search Engine Optimization
Search continues to dominate in terms of online traffic and there are 7 SEO essentials to rank your plastic surgery website online. Google alone processes billions of queries every single day including searches with local intent. Ranking for your target keywords can...
by Hann Wang, AO Contributor | Jul 12, 2016 | Search Engine Optimization, SEO for Doctors and Plastic Surgeons
A personal recommendation from a friend or family carries far more weight than an ad on a billboard. Because it comes from someone you know and trust. So you are much more likely to try out the product or service especially if it received a glowing testimonial. If you...