How to Rank Your Plastic Surgery Practice in the Local Search Pack
Search makes it entirely possible to attract a steady stream of new patients. Your target market is likely searching right now for services that your plastic surgery practice offers. But those clicks will likely end up going to competing websites if yours is not...
Why Your Business Should Be Focusing On Conversions
The ongoing emphasis on search engine optimization (SEO) isn’t without merit, but there’s a lot more to the digital marketing story. Driving traffic to your website or otherwise expanding your online presence is only half the battle. Ensuring that those things are...
Keyword Research Basics For Plastic Surgery Paid Search Campaigns
Type in a keyword relevant to the cosmetic surgery industry. At the very top of the search results you will likely see plastic surgery paid search campaigns: The text ads all come from AdWords, Google’s paid search advertising platform. Business owners and marketers...
How to Drive More Referrals to Your Plastic Surgery Practice
A personal recommendation from a friend or family carries far more weight than an ad on a billboard. Because it comes from someone you know and trust. So you are much more likely to try out the product or service especially if it received a glowing testimonial. If you...
Law Firms and Social Media: Driving Engagement
Social media has exploded in popularity. Try finding someone without at least one social media profile and you would be hard pressed to do so. Facebook is by far the largest platform with well over one billion active users. But other networks are widely used including...
3 Keys to Effective AdWords For Law Firms
Before the Internet, law firms and lawyers would purchase large, expensive ads in the Yellow Pages to attract customers. Now hardly anyone flips through these huge directories. It is simply impractical and inconvenient when you could easily find local legal help in...