Social Media Marketing 101
Does your business have a strong social media presence? Are you actively landing new clients or customers due to your social media? Many businesses nowadays still don’t have a social media marketing plan. Or if they do have a few social media accounts set up for their...
DIY Online Reputation Management Tricks
There’s an old saying: “The internet never forgets.” Just one online negative review about you or your business (no matter if true or false) can have severe economic and financial repercussions for years to come. Furthermore, it’s downright impossible to petition such...
3 Reasons Why Your Local AdWords Campaigns Aren’t Converting
Conversion rates are perhaps the most important metrics in AdWords. Why? Because if a campaign is barely generating any sales, it doesn’t make sense to continue pouring money into it. You would only be burning through your marketing budget with little to show for. But...
4 Proven Strategies to Boost Your Website Traffic in 2017
There is a strong correlation between website traffic and sales. More specifically, the more traffic your website attracts the more sales you can expect. Lack of website traffic is a common struggle for many businesses. Part of the reason is due to the incredibly...
4 Ways SEO and PPC Strategies Can Work Together to Boost ROI
The following chart illustrates the global search engine market share: Google leads as the preferred search engine by a significant margin and continues to process billions of search queries every day. Ranking in the search results for keywords related to your...
How to Prepare Your Site For Google’s Mobile-First Index
The importance of mobile is already well understood by most business owners. More consumers than ever are now browsing the web from mobile devices. Smartphones are so ubiquitous that you would be hard pressed to find someone without one. According to data from...