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Businesses that regularly post high-quality content to their blogs tend to see an increase in sales, leads, and organic traffic. Google can also rank individual blog posts high in the search results for keywords that tend to convert very well. One of the problems that many websites face is that they don’t update their blogs often enough. Google will reward a site that regularly adds new content due to a “freshness” component in their algorithm. They feel that a website that posts new content regularly is one that they want people to visit. In this blog post, I’m going to share with you a few tips and tricks on how you can write AMAZING content for your website that both Google and human beings will love.

Keyword Research

Before you put pen to proverbial paper, you’ll want to perform a little bit of keyword research. This is the act of researching which keywords you’d like your blog post to rank for. For example, if you own a plumbing business in Plano, Texas, and are planning on writing a DIY blog post about how to unclog a kitchen sink, you’d probably want to include the following keywords somewhere in the title and the body of your blog post:

  • Plano plumber
  • Plano clogged kitchen sink
  • Plano clogged drain

Google will see these keywords and could potentially rank your blog post on page 1 when someone performs a search for “Plano plumber clogged drain.” Researching keywords manually can take a lot of time; this is why we recommend a keyword tool that works from within your Chrome or Firefox browser. Keywords Everywhere is 100% free to use and will help show you which keywords drive the most traffic.

Grammar and Spelling

A blog post that has bad grammar or poor spelling is a negative reflection upon your business. It doesn’t matter what industry you’re in. Bad writing is bad writing. Even if you don’t have a college degree in English literature, doesn’t mean that you can ignore basic grammar and spelling. There are a few tools out there that will analyze your content and offer tips on how to fix it. Grammarly and Hemmingway Editor are two free tools that you can copy and paste your content into. They will show you precisely what is wrong and provide suggestions on how to best fix it.


Proper formatting is more for human beings than it is for Google. A suitably formatted blog post is much easier to read and will allow you to convey information in a way that everyone can understand. For example, take a look at this section. The title of it (“Formatting”), is called a sub-header. It’s bolded, I’m using a larger font, and each paragraph has anywhere from two to three sentences in it. This is much easier to read than a massive wall of text that doesn’t have any paragraphs or sub-headers to differentiate new thoughts and ideas. Your readers will be very appreciative when you format your blog posts in this way.

Content Optimization

Once you’ve got your content written, checked for grammar and spelling mistakes, and properly formatted, it’s now time to optimize it. First, go back to the list of keywords that you originally came up with. Make sure that each keyword is used no more than 1-2 times. Anymore that that and Google considers that “keyword spam” and could potentially penalize your blog post. Now comes time for the links. The internet is made up of billions of different websites that link to other sites. This is why it’s called the “web.” Google likes it when you link out to high-authority websites. It offers value for your readers, and there is a theory that some of the “link juice” will flow backward and help out with the SEO of your site. High authority sites are easy to find. Perform one or both of the following Google searches to find an excellent website to link out to from your blog post:

Site:.edu <<insert your keyword here>>
Site:.gov <<insert your keyword here>>

In the above example, remove the “<>” part and add the keyword you’re trying to rank for. For example, if you run a construction company, here is the search you would use:

Site:.gov residential construction

Here is one of the links that Google found after we performed the above search:


Websites that end in a “.gov” extension (instead of a “.com” one) are governmental.

Websites that end in a “.edu” extension are usually college websites.

Both government and college websites are safe to link out to as Google considers them very high authority.

Content Marketing Help

If you read through this blog post and still have a few questions on how to author high-quality content, or you’d like to speak to someone about writing your blog content for you, give us a call at (512) 993-9993 or contact us. At Adapting Online, we are website design and marketing experts who can help you and your business grow!

Monica Thomason, Web Marketing Specialist

Monica Thomason has been involved in all aspects of internet marketing for over 15 years. She loves all things internet and truly appreciates what the internet can do for businesses. Whether you need help with content and SEO, ecommerce optimization, social media or reputation management she would love to help you!

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