by Stephen Babb, AO Contributor | Jan 11, 2016 | Social Media Management
It’s not enough to simply use social media, not in a world where just about everyone else is using it, too. Businesses attempting to embark upon or revise their social media presences should fully investigate best practices and potential pitfalls alike. Some of the...
by Stephen Babb, AO Contributor | Jan 8, 2016 | Search Engine Optimization, Website Design
So you’ve resolved that you’ll need some help on the web design front, but you remain a bit uncertain about to whom you should turn. It’s a perfectly normal (and common) situation. There is no shortage of web design companies, and choosing the right website design...
by Stephen Babb, AO Contributor | Dec 28, 2015 | Search Engine Optimization
There’s a new myth making the rounds: that your SEO company isn’t as helpful as they used to be. In November, Mark Macias argued on Digital Journal that PR firms have replaced search engine optimization (SEO) companies as a go-to service for businesses seeking a...
by Stephen Babb, AO Contributor | Dec 16, 2015 | Mobile Responsive Website Design, Website Design, Website Tools
For the first time, we’re getting more searches on mobile devices than on desktop. That’s the recent word from Google senior vice president of search Amit Singhal, as reported by The Verge in October. It’s a stunning commentary on the habits of web users. They’re...
by Stephen Babb, AO Contributor | Dec 14, 2015 | Social Media Management
While traditional marketing methods are alive and well, a social media approach can add tons of value to your outreach efforts. Forbes’ Sujan Patel notes a recent Nielsen report estimating that 80 percent of corporations in the United States, “are now leveraging...