4 Website Design Mistakes That Could Be Hurting Your Business
Your website is perhaps the most valuable marketing asset. Visitors to your site can learn more about your business and make a purchase or fill out a lead form. But your site needs to be professionally designed to have any chance of converting visitors. Potential...
5-Step Social Media Marketing Plan for Local Business Owners
Social media is here to stay. Usage amongst popular networks such as Facebook and Twitter continues to grow. A decade ago just 7% of the US population had an active profile on a social networking site. But that number has risen dramatically over the last 10 years...
3 Ways to Market Your Business Online on a Budget
The digital age has made it possible for any business to reach a global audience. Where once before your customers were limited to your immediate location, the Internet essentially removes those physical barriers. People from all parts of the globe can browse and...
9 SEO Predictions for Every Business in 2017
We’ve covered 2016’s search engine optimization (SEO) trends in depth, but one question remains. What’s next? With a firm grasp on the broad trajectory of SEO strategies, it’s time to go a bit more granular. That means that if you haven’t already familiarized yourself...
Building Your Online Brand in 2016: Trends That Actually Work
Though it might be nice to have a well-known celebrity or pricey commercial promoting your brand, most small or medium-sized businesses don’t have that kind of luxury. A billboard or local ad can certainly help your bottom line, but nothing short of a robust digital...
Is Your Restaurant or Cafe Implementing These 3 Local SEO Tips?
Yellow Pages are largely a thing of the past. In fact, you would be hard pressed to find anyone who still relies on them. Thanks to the Internet it is now easier than ever to find details about any local business, read customer reviews, and even get directions. All...