5 Questions to Ask Before Starting a Google AdWords Campaign
The sales cycle is defined as the stages that a customer goes through when making a purchase. Research and discovery is the first stage of this cycle. When potential customers decide to buy a product or service, they need more information to better evaluate their...
Google Disabled Over 780 Million Ads Last Year Due to Policy Violations
AdWords is an online platform that enables advertisers to display ads in the search results. The way it works is rather straightforward. You bid on a set of keywords that are relevant to your market (e.g. SEO services Austin) and create brief advertising copy. Your...
Google Panda Now Part of Core Algorithm Update
Several online tracking tools have recently reported major fluctuations in the search rankings: What was speculated to be a Penguin update was actually a core algorithm update as confirmed by Gary Illyes, webmaster trends analyst at Google. Updates are nothing new of...
Website Design Trends You Should Take or Leave
As we leave 2015 behind the in the rearview mirror, it’s worth taking stock of what’s working—or not working—on the website design front. Businesses of all sizes have some difficult choices to make in that regard. Beyond the general costs and benefits associated with...
Google Brings Even More Targeted Ads With Customer Match
Customers are the lifeline of every business. Having the best products or services is simply not enough if potential customers are not aware they exist. This is why every business needs to implement a marketing plan and a strategy to acquire new customers right from...
Preview of 2016’s 5 Newest SEO Trends
The endless quest to better understand—and exploit—search engine optimization (SEO) is about to get even more complicated. Fortunately, there’s no shortage of experts and consultants to help see you through the newest SEO trends and changes. But we wanted to give you...