Driving Digital Marketing With Data
Once your business has made a commitment to digital marketing, the next question often becomes: How do we do this efficiently and really maximize return on investment along the way? Jumping on board the latest marketing trend isn’t enough. The secret is out. While a...
Boost Local SEO Rankings Using Schema Markup
There are numerous SEO practices to improve site rankings. Some of these include: Optimizing landing pages with relevant keywords Creating profiles on local business directories (e.g. Yelp) Building backlinks through content promotion Sharing content on social media...
Twitter Marketing: Why Your Business Should Be a Little More Social
Twitter certainly isn’t the only social media game in town, but there’s no doubt it’s one of the most important ones. It’s a preferred mouthpiece for political campaigns, breaking news reports and virtually anyone associated with the entertainment industry. But...
How to Develop a Local Content Marketing Strategy For Your Business
Search engines represent a major opportunity for businesses with a local content marketing strategy. Rank for your target keywords and you can practically guarantee a steady stream of targeted traffic. Potential customers who are actively searching for products or...
How Google Determines Rankings For Local Searches
Visibility has always been a key aspect of driving sales. Even if your products or services have breakthrough features that no other competitor has, your target audience won’t buy from your business if they don’t know it exists. This is why companies spend millions of...
Key Elements of a Trustworthy Local Business Website
First impressions matter. Which is why website design is easily one of the most critical aspects. On average it only takes a few seconds for a visitor to determine whether to stay or leave. And most will not hesitate to leave if the site fails to meet their...