Redesigning your company website can help drive new sales, leads, and even allow it to rank better in the organic search results. However, there are many businesses out there who currently have outdated or broken websites.
What they may not realize is that a website that isn’t working or doesn’t look “modern” could be a detriment to landing new business. Google will also overlook a site that contains a lot of coding errors or duplicate content in favor of a site that’s up to modern standards.
If you have questions about a website redesign for your company please feel free to call me – Monica Thomason – and I will help you get your questions answered about redesigning your website.
Here’s our 5 Benefits of a Website Redesign
We’re going to look at five benefits that you can expect from an effective website redesign for your company.
Benefit #1: Responsive Site
One of the most important reasons why companies opt to redo their websites is to make it more responsive. A responsive website is one that automatically resizes itself to fit whatever device is being used to view it.
An outdated website that isn’t responsive will look different or not work at all on various size monitors such as:
- 32” desktop monitor
An older, unresponsive website will look funny on all but a normal standard monitor. Considering how a good number of people browse the internet on their tablets or cell phones, there’s a good chance that the unresponsive website they visit won’t look or work very well on their smaller screen.
That’s a potential lost sale, customer, or lead.
Benefit #2: Cleaner Code
Older websites were often coded in ways that are no longer recommended. This “spaghetti code” can cause issues when people try to load the site or if the problems are bad enough, Google might lower its organic ranking in the search engines.
Spaghetti code could potentially cost you extra money in the long run. Let’s say you want to add a new feature to your website later this year. You’d consult a coding firm, and they would give you an hourly rate. If your website code is a mess, it can take the coders much longer to perform improvements.
Modern websites avoid this by using the latest standards in HTML and web design.
Benefit #3: Improve Usability
When people come to your website and immediately leave, that’s called “bounce rate,” and it’s not considered a good thing. You ideally want people to stay on your site, read your content, and ultimately reach out to you via the “contact us” form.
Older websites aren’t built for usability. They’re just there to give out the necessary info, and that’s that.
Furthermore, Google can tell how long people are staying on your website. The longer people stay, the lower your bounce rate. This suggests to Google that your site is not only informative, but it’s very high quality. So, they can rank it higher in the search results because Google is looking for the best websites to rank high.
Benefit #4: More Sales, More Leads
Another benefit to having your website redesigned is that modern sites are built to drive more sales and more leads. Contact forms, strategically placed info, and even a blog will allow your website visitors to have a much better user experience.
Good user experiences are not only beneficial for the website visitor, but for ranking in Google as well. They consider it an element of a high-quality website and tend to send more free organic traffic and higher search engine rankings over time.
Benefit #5: It’s Part of Your Brand
Last, but most certainly not least is your brand. A modern looking website reflects much better on your company brand than an old one that only works some of the time. If you find yourself struggling to get leads and sales, perhaps it’s best to think about getting a website redesign for 2019.
The internet has gone from a novelty to something people use multiple times on a daily basis. Having a good presence on the web can mean more sales, more leads, and ultimately more business.
How do you get an effective Website Redesign?
If your company or organization has an older, outdated website, give us a call at (512) 993-9993 or reach out to us via our contact form. At Adapting Online, we’ve helped countless business design (and redesign) their company websites. Check out our portfolio page to see the recent website redesign jobs that we’ve completed.