by Stephen Babb, AO Contributor | May 23, 2016 | Internet Marketing, Online Reputation Management
The importance of feedback from current or potential customers is nothing new. While there will always be a few unsavory businesses that attempt to scam or otherwise mislead consumers, the vast majority understand that treating people right is an essential standard...
by Stephen Babb, AO Contributor | May 12, 2016 | Internet Marketing
Once your business has made a commitment to digital marketing, the next question often becomes: How do we do this efficiently and really maximize return on investment along the way? Jumping on board the latest marketing trend isn’t enough. The secret is out. While a...
by Stephen Babb, AO Contributor | May 6, 2016 | Social Media Management
Twitter certainly isn’t the only social media game in town, but there’s no doubt it’s one of the most important ones. It’s a preferred mouthpiece for political campaigns, breaking news reports and virtually anyone associated with the entertainment industry. But...
by Stephen Babb, AO Contributor | Apr 27, 2016 | Local Search SEO
If you’ve gotten this far in your research, you’ve probably already been persuaded that search engine optimization (SEO) is an important consideration for your small or medium-sized business. And if you’re specifically interested in local SEO, that means you’re...
by Stephen Babb, AO Contributor | Apr 25, 2016 | Local Search SEO
Though you might generally associate local SEO strategies with the attempt to appear in the first several pack of local or map results (i.e. the first three hits on Google after sponsored results), organic rankings still matter for local businesses. To that end, many...