by Stephen Babb, AO Contributor | Nov 4, 2016 | Internet Marketing, Local Search SEO, Search Engine Optimization
We’ve covered 2016’s search engine optimization (SEO) trends in depth, but one question remains. What’s next? With a firm grasp on the broad trajectory of SEO strategies, it’s time to go a bit more granular. That means that if you haven’t already familiarized yourself...
by Stephen Babb, AO Contributor | Oct 24, 2016 | Internet Marketing
Though it might be nice to have a well-known celebrity or pricey commercial promoting your brand, most small or medium-sized businesses don’t have that kind of luxury. A billboard or local ad can certainly help your bottom line, but nothing short of a robust digital...
by Stephen Babb, AO Contributor | Oct 6, 2016 | Internet Marketing
Put simply, a marketing funnel — digital or otherwise — is simply a way to think about any sales or conversion process from beginning to end. It offers businesses a conceptual apparatus for planning and strategy, namely the ability to effectively engage consumers from...
by Stephen Babb, AO Contributor | Sep 28, 2016 | Internet Marketing
With the justifiable obsession surrounding search engine optimization (SEO), conversion rate optimization (CRO) and other digital marketing trends, it’s easy to forget the value of an old fashioned email marketing. Though consumers sometimes don’t like them...
by Stephen Babb, AO Contributor | Aug 9, 2016 | Internet Marketing
The ongoing emphasis on search engine optimization (SEO) isn’t without merit, but there’s a lot more to the digital marketing story. Driving traffic to your website or otherwise expanding your online presence is only half the battle. Ensuring that those things are...
