Understanding Google’s Search Quality Rating Guidelines
Type in a search query into Google. The results appear instantaneously with the most relevant at the top. But have you ever wondered how those pages rank? Displaying the most relevant results out of millions of pages is a monumental task. So Google utilizes a complex...
The Evolution of Online Marketing Is Now
Everything you thought you knew about online marketing is changing before our eyes. The tried and true rules of five or 10 years ago are constantly being replaced with new ones. Search engine optimization (SEO) trends that were once cutting edge may now be...
Guide to Internet Marketing for Small Businesses
According to Google—knower of everything—a full, “94 percent of consumers research products online before buying.” The search engine giant also notes that, “three out of five people use search engines as a go-to shopping resource.” Starting to see a trend? The...
New Google+ Redesign: What You Need to Know
The digital age has made it easier than ever to connect with people from all parts of the world. Log in to your favorite social platform, and you can immediately see all the latest updates from friends and companies you follow. Facebook is undoubtedly the most popular...
10 Social Media Mistakes Your Business Can’t Afford to Make
It’s not enough to simply use social media, not in a world where just about everyone else is using it, too. Businesses attempting to embark upon or revise their social media presences should fully investigate best practices and potential pitfalls alike. Some of the...
How to Hire the Right Website Design Company
So you’ve resolved that you’ll need some help on the web design front, but you remain a bit uncertain about to whom you should turn. It’s a perfectly normal (and common) situation. There is no shortage of web design companies, and choosing the right website design...