The Basics of Small Business Marketing

Branding vs. Direct Marketing
Before getting started you must first understand the difference between the two main components of a small business marketing plan-branding and direct marketing.

What Kind of Business Do You Want?
The first step to creating a successful marketing campaign is to know and visualize your goals. Who you want to be. What kind of business do you want be. What types of clients or customers can you serve.

Marketable Assets
You need to determine the assets you have, the assets you need and the assets you would like obtain. Marketable assets such as your domain name and telephone and make or break your advertising effort.

Office Best Practices
There are many small, often forgotten, details of daily businesses that can round out a great marketing agenda.