It is also suggested that your site have a sitemap. Think of a sitemap as a road map for search engines. Your sitemap essentially tells the search engines where to go, what’s important and how to read your website. A comprehensive XML sitemap helps the search engines index your site and can help with your website optimization. While not required, most website design companies should create one.
The other obvious, but sometimes, neglected pages are a clear Contact page that contains your address, phone, email, map, hours of operation and contact form, and a media page that contains a Press Kit for you and your Business. If the goal is to be the authority, you need to put yourself out there as the authority. Your Media page contains samples of previous media appearances, a high quality picture you would prefer them use, a list of your credentials and how they should get in contact with you. Make it clear that you are open to be interviewed and quoted as an authority in your industry. An About page ranks, particularly when someone is searching for you by name, and it is important that your about page is up to date and that all of your credentials and memberships are current and accurate.